Burger King Innovative

Being innovative and creative is the key to having a successful well-heeled competitive company which plunder compete and stay in business due to their competitive advantages towards other companies in the same application. The fast food industry is very competitive with there being a number of fast food restaurants. With Burger King seeking to become more innovative and creative it would realize the company in generating bigger profits and productivity Burger King would stay competitive to survive the fast food industry.Vice president of Burger King king of beasts Leon keeps Burger King thriving over innovation with its new and improved French fries concentrating on upgrading menu items within the quick-service industry. Its been since 1998 since Burger King has decided to introduce within their French fries. The new French fries will be wider, with enhanced potato taste and crisp goldish-brown lusciousness from the outside. Seven-thousand Burger King Restaurants will harbour the fries by December 5, 2011.Burger King is also promoting this de precisely by offering free small fries on December 16 with no purchase necessary. Burger King upgrading in their menu and self-serve ice cream and desserts are all innovative continuous improvement on their products to maximize their profits and stir within their company. The launch of the new fries is claimed to be the best French fries in America which would not only maximize profits but grow the Burger King image to another level.Leo Leon mentions, At Burger King, we constantly strive to make every item on our menu the best it can be. We believe our new fries are the latest example of our commitment to quality and innovation, and we invite everyone to visit our restaurants and taste the difference. Innovation and creativity will make headway Burger King maintaining place number 2 in the burger chain but competition will keep on rising due to competitors.